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The Basics - Deep dive 01

What is Steward Ownership?

Steward ownership offers an alternative to conventional ownership models. It ensures that companies remain independent and mission-driven – by enshrining two core principles in a legally binding way.

What does it mean to own a company?

Most companies look like this: You have employees, managers, entrepreneurs – and often investors, too.  Ownership initially lies with the entrepreneurs – the individuals who founded the company or took it over at some point.  And as company owners, they basically have two key rights:

  • One: The right to take the big decisions and steer the wheel: voting rights. 

  • And two: the right to take profits and monetize the overall value. These rights are bundled together: so power and money come as a package deal here.

And when investors come in, the same logic applies: They provide the money that the company needs to grow – and in return, receive their own bundle of rights. They become owners as well.

Now his setup is not necessarily a problem, as many entrepreneurs and investors act in the best interest of their companies. But it also opens the door to something we frequently witness: a company being treated mainly as a vehicle for making money for its owners. This also includes selling the company on the market, like a commodity – to the highest bidder, sometimes over and over again. In this case, the new owners often don’t care much about the company itself. They are primarily interested in making profits, viewing the company as an object of speculation. Its actual purpose and mission take a backseat. And this affects how these companies operate.

But ownership does not have be to structured this way. An alternative to conventional ownership models is steward ownership.

Principles of steward ownership

Instead of bundling power and money, steward ownership separates them.

Purpose orientation small

Purpose orientation

Profits are a means to an end, not an end in themselves. They serve the company’s mission and development or can be used to fund charitable activities. The value created within the company cannot be extracted by the company owners for their personal benefit.
Self determination small

Self-determination

The company cannot become an object of speculation but remains self-determined and independent in the long term. The steering wheel always remains in the hands of people who are connected to the company and its mission.

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The key twist: All of this is not just a philosophy or a promise. It’s legally built into the “DNA” of the company – and cannot be changed back just like that.

And the investors?

They still play an important role. But the focus lies on fostering a healthy financing partnership. Investors provide capital and they get returns for their investments. However, these returns are always limited in some way, and investors do not receive a whole ownership bundle. Because in steward-owned companies, control is never for sale.

And the effects are proven: Research shows that steward-owned companies survive longer and are more resilient in crises. They operate more sustainably and are more innovative. They have happier employees who stick around longer – and even have lower divorce rates.

 

So as you can see, the way how ownership is set up makes a difference.

The questions of who holds power and who receives profits aren’t just worth asking. Answering them in a different way is key to creating independent companies, flourishing economies, and healthy societies. 

Who practices steward ownership?

Steward ownership is not a new idea. Some of the world's most resilient and respected companies have operated under steward ownership principles for decades – often long before the term existed. They span industries, geographies, and sizes. Some examples:

Zeiss   Logo   Historical Case
steward-owned since 1889

Zeiss

One of the earliest examples. The Zeiss and Schott companies are owned by a foundation – no individual can extract the company's value for personal gain.
Bosch   Logo   Historical Case
steward-owned since 1964

Bosch

92% of shares held by the Robert Bosch Stiftung. Profits serve the company's mission and fund philanthropic work.
Novo Nordisk   Logo   Historical Case
steward-owned since 1924

Novo Nordisk

Controlled by the Novo Nordisk Foundation, which ensures mission orientation and long-term independence.
Patagonia   Logo   Succession
steward-owned since 2022

Patagonia

Yvon Chouinard transferred all equity to a trust and a nonprofit. "Earth is now our only shareholder."
Ecosia    Logo   Start Up
steward-owned since 2018

Ecosia

The search engine that plants trees uses uses a veto-share model to ensure it can never be sold or its profits diverted from its purpose.
Sharetribe    Logo   Start Up
steward-owned since 2018

Sharetribe

The first company in Finland to convert to steward-ownership and among the first tech startups in the world to do so.

Keep exploring

Now that you have a foundation, here are two directions to go deeper

~10 min read

02 What is steward ownership aligned financing?

How does capital work when profit extraction isn't the goal? An introduction to SO aligned capital.
~6 min read

03 Implementation of steward ownership

The principles of steward ownership have to be implemented in a legally binding way at the ownership level. Overview of how that is done in practice.

~12 min read

04 Comparisons to other models

How does steward ownership relate to B Corps, cooperatives, ESOPs, and family businesses? A structured comparison.
steward-ownership.compurpose foundation